Brand Guidelines

Brand 

To ensure consistency across all our groups, the Students' Association has a set of brand guidelines. These apply to all communications, materials and media including clothing or kit. This is an important document to ensure that we are consistent through all our communication internally and externally. The brand guidelines describes our brand identity standards, enables access to our brand assets, and provides guidance on the use of those assets. It also clarifies our marketing position, personality, our visual identity and our tone of voice. It will help you understand how we want to communicate and how we keep our brand identity consistent.

 

Please ensure that whenever the AUSA logo is used, that it must be met with our brand guidelines, and must be checked by emailing your artwork to ausa@abdn.ac.uk.  

 

You can find our brand guidelines and downloadable versions of our logo below.

 

If you have any queries, please don’t hesitate to get in touch.

 

 

 

CLICK HERE TO DOWNLOAD AUSA LOGO FILES