The University of Aberdeen Marketing Society aims on giving marketing students and students from other backgrounds practical insights into the different fields of marketing, marketing tools, platforms and day to day activities of marketing professionals: this will be achieved through a series of workshops, guest speakers and group-discussions.

The society’s aim is furthermore, to offer students the possibility to apply the recently acquired skills. For this reason, the committee is planning to work together with charities or organisations in order to give students the opportunity to make use of their marketing skills in a real life context and to benefit the local community.